How to Brand Yourself (with Groove)
I Am My Business, And My Business Is Me
When you establish a business, you don’t necessarily realise the importance of branding and that you are the brand as a business owner.
Branding Yourself Is Vital
What defines a brand is the services or products behind it. Not everyone knows who you are, what you do, or how good you are.
Branding yourself isn’t just about who you are as a person but includes the kind of services and goods you offer. These services and goods need a brand website and pages to give them visibility and successful delivery.
I did not initially monetise my idea properly because I did not have a brand website and funnel with a clear message.
3 Simple Steps
As African women, we do not easily push ourselves out, front and centre. But in business, this is what you have to do as you are your brand. This process is not, in fact, as complicated as it sounds.
- You simply have to transfer, translate and define the message you have in your heart onto paper.
- You need to be clear about who you are and your brand to sell.
- You have to enter the crucial phase we tend to shy away from, the sales and marketing component. But never fear, I discovered a software solution that takes you step-by-step how to create branding sites and sales pages.
What You Need
Groove software offers an entire package of solutions with tools you can use to create websites, build sales funnels, and develop shopping carts to process online payment with ease.
The Value of Branding Yourself With Groove
Get started by setting up your free Groove account.
Groove.cm is not only a software solution. Built into its business model is the empowerment of its groovesters to get their hands dirty. As a groovester, I learned a lot through Groove’s Affiliate Action Challenge and the Imperfect Action Challenge by David Lemon and successfully turned around my business.
Once you are in, start learning and applying.
Structuring Yourself To Become The Asset
I was born and raised in apartheid South Africa where a person of colour was considered to be a lesser being. I had to overcome the stigma, decide on a life purpose, make plans to make it happen and make a conscious choice that, despite the apartheid legacy, I was not a victim.
Structuring yourself to become an asset will add value to your business and your skills and experience. You are the asset; your business revolves around you.
Choosing the Right Tools
To make this a reality, you need the right tools. I did not have a clear message about who I am targeting, the real problem and the offer, which forms the key component of any branding message. With Groove, I learnt about using the value of the sales funnel and how to automate it. I created my first sales funnel in the funnelytics free account, followed by step-by-step tutorials to successfully implemented it in Groovepages.
As you can see, I have walked the path, tackled and overcame obstacles, and are living my dream. Continuing on this journey, I decided to train and coach start-up entrepreneurs by sharing my skills and experience.
I teach techniques and strategies I learned from three solid businesses and a non-profit one over 20 years. I want to help you attain what I achieved with the confidence that will reflect in the branding.
Get immediate access to my Fillable Workbook, 3 Nuggets on How to Own Your Brand Story and get your branding on with your own story.
I am recognised for whom I am and what I do, and I build trust, which means clients refer me to others. And that is branding…more than having a logo, colours and letterheads.
A strong brand influences not only its target audience but also attracts others. A successful brand self-promotes gives a unique experience and is loyal and consistent. Loyal customers positions a business to successfully earn income.
You are a click away from designing your brand story.
Click here and get instant access to how to get your brand to self-promote.
Have fun getting started in Groove.
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As always, stay safe.